2020 Regulations

Golden Pinwheel

About Golden Pinwheel Young Illustrators Competition

The Golden Pinwheel Young Illustrators Competition is an international illustration contest held annually as part of the China Shanghai International Children’s Book Fair (CCBF), with the support of the Shanghai Press and Publication Administration. Since its creation in 2015, the competition has been providing a venue for emerging illustrators to showcase their talent. It aims to build bridges between them and children's publishers, both domestically and globally. In so doing it has given fresh life to China's children's book industry. The Golden Pinwheel is not merely a standalone competition—it is a comprehensive programme which includes exhibitions, an illustrated yearbook and a variety of promotional campaigns. It fosters an inspiring and nurturing environment where young illustrators and children's book artists from around the world find a platform to realise their visions.

In order to give recognition to the most talented artists in the competition, the 2020 Golden Pinwheel is offering a wide array of awards: the Golden Pinwheel Grand Award (rewarding the two most outstanding artworks—one from China and one from overseas), the Golden Pinwheel Special Mentions and the People's Choice Award. In addition, one of the award-winners will be chosen by the CCBF Organising Committee to design the key visual of the 2021 edition of the book fair. This new image will be an integral part of the fair's visual communication for a whole year, including its use on our website, social media, gifts, and in advertisement campaigns. All 50 finalists are featured in 2020 CCBF Golden Pinwheel Young Illustrators Competition Yearbook, which will also be presented at the 2020 Golden Pinwheel Illustration Exhibition held at the book fair from 13 to 15 November.

Eligibility & Requirements

1) To compete, illustrators must be between 16 and 39 years of age (born between 1 January 1981 and 31 December 2004).
2) Regardless of nationality, professional illustrators, art school students, and other amateur illustration enthusiasts can enter the competition free of charge. Entries can be sent by individual artists, schools, associations and other third-party organisations.

3) Publishing houses who wish to enter artworks on behalf of an illustrator are allowed to submit only those works extracted from an original publication of their catalogue.  

Entry Requirements
1) There are no limits to the entry theme and content provided that is it suitable for children’s book illustration. The competition accepts works executed with manual, digital or mixed techniques.
2) To enter the competition, the participant must submit a series of five pieces of illustrations under the same theme. The participant can submit only one series to the competition every year. The artworks must be accompanied by an explanatory text in English (up to 500 signs) that describes their work and the tools/techniques used for the illustrations.  
The illustrations submitted shall be bare of any text, unless the text is an integral and indissociable part of the illustration. 
4) Illustrations submitted in the competition can be published or unpublished. If published, the illustrations must not have been published before 1 January 2018.
5) Illustrations previously submitted to the Golden Pinwheel are not eligible for re-entry.

Submission Procedure
The only official channel for registration and submission is CCBF’s official website. Please fill in the registration form and submit the electronic version of your work online. All hand-drawn illustrations must be scanned in high-definition.
1) Format: JPG or PNG
2) Size: less than 20MB
3) Resolution: 300 DPI or above
4) For published work, the participant must also provide the ISBN number of the publication in which the illustration was included, the publication date and the name of the publisher.

Submission Deadline
30 June 2020, 23:59 (GMT+8)

Competition Schedule
Entry submission: 30 Mar - 30 Jun 2020
Finalists selection: 6 Jul 2020 – 15 Aug 2020
Finalists announcement: 9 Sep 2020
Awards announcement: 13 Nov 2020 (opening day of the CCBF)


Golden Pinwheel Grand Award (China): one winner among the finalists from Mainland China
- An invitation to the 2021 Bologna Children’s Book Fair, including economy class air tickets and accommodation fully covered by the event organiser
- Trophy and certificate

Golden Pinwheel Grand Award (International): one winner among the finalists from other countries and territories
- An invitation to the 2021 Shanghai International Children’s Book Fair, with economy class air tickets and accommodation fully covered by the event organiser
- Trophy and certificate

Golden Pinwheel Illustration Special Mentions (three recipients)
- Certificate

People’s Choice Award (one winner)
- Elected by CCBF’s visitors, exhibitors, and social media followers
- Trophy and certificate

Contact Us

For inquiries regarding submission, reception, exhibition and awards, please contact: